Restrictions from advertising giants (like Facebook and Google) are one of the challenges of online dispensary marketing in Santee, CA. That is because these companies do not allow the use of their platforms for products that they deem “not suitable” for all audiences, arising from federal and state law prohibitions (not all states in the US have legalized the use of cannabis). But that does not mean you cannot tap the potential of online dispensary marketing methods, as there are other ways to do them over the internet.
With the help of a digital agency that offers online dispensary marketing in Santee, CA, you can bolster your marketing strategy, which helps improve your profit.
Local SEO – boosts your website’s organic traffic (or your website visits from search). It allows optimizing your website to your geo-targeted market. Are you offering the dispensary business to Santee-only customers? Or are you able to cater to the greater area beyond? Your marketing team can tailor the campaign to specific locations so that you are resource-efficient without unnecessary spending for your campaign.
Giving incentives – incentives such as discounts and gifts create buzz, which turns prospective buyers’ attention to you. Your digital marketing team can do it in several ways, including:
Collaborate with 420-friendly local businesses – many businesses are related to the dispensary and tend to be 420-friendly. Your digital agency should be able to build a list for potential collaboration. Here are some 420-friendly businesses you should try reaching out to for collaboration.