Online dispensary marketing in San Diego relies heavily on organic campaign strategies to boost brand awareness, which helps improve the bottom line. Search engine optimization is one perfect example of an organic dispensary marketing strategy.
Under the SEO umbrella, we have a copywriting strategy wherein an SEO team writes content helpful to the target audience and helps increase the visibility of a dispensary business on search results.
With the continued advancement in internet technologies, there is now what we call AI copywriting. In other words, machines or programs are now writing content that matches what a human writer can produce. Indeed, more and more well-known companies are using AI for their content. Although human editors still review such AI-written content.
The current trend in copywriting raises questions from the SEO community; they are questioning the ethics of AI copywriting relative to how search engines like Google see them.
What are the implications of machine-generated content? Is there any guideline that helps SEOs to stay on track? Should strategies for dispensary marketing in San Diego incorporate AI-generated content into the campaign? Will I be penalized by search engines for using such content? – some critical questions need answering.
Fortunately, the Google people managed to answer this dilemma – whether to use AI-generated content or not – and this was Danny Sullivan’s response: “content created primarily for search engine rankings, however it is done, is against our guidelines.” However, “if [the] content is helpful & created for people first, that is not an issue,” he added.
In other words, the content you use for your dispensary marketing campaign should not be an issue if written primarily for people – regardless of whether it is AI-generated or it is written by your team. And to put that into practice, get your machine-generated content thoroughly checked by human editors, ensuring the quality.
Again, make your content with people/target audience in mind – not writing for search engines.
Online looking for a reputable digital marketing agency to work with your dispensary marketing in San Diego? Contact us here at Cannabis420 Digital.