As more and more states have legalized cannabis both for medical and recreational use, it is not surprising to learn that there’s a notable increase in number of merchants that are positioning themselves in this industry. In fact, there are at least 20,000 cannabis businesses in the US today and that can mean one thing: tough competition.
If you are one of those who have (or planning to) put up a cannabis business, a well-established cannabis dispensary marketing is needed to make your store a stand out from the rest.
Leveraging social media platform. Recognized as the new search engines, social media can become a very useful tool not just to reach out to your prospects but for branding as well. Facebook, for example, can benefit your business by harnessing the power of both organic search and sponsored content. Social media are highly scalable; you’ll have full control on which particular geo-location you want your content or ads to show. You can also set the target audience and their age bracket or other demographics.
Establish your own business website. While you can create social media pages where you can funnel prospects and convert them into paying customers, having your own website offers the advantage of full control. You can integrate online payment gateway and credit card processing system into your online facility, which allows you to process online payments.
Step up your brand awareness campaign. Name recall is so important in a highly competitive market. In order for your business to stand out from the rest, you need to have an effective brand awareness campaign as part of your cannabis dispensary marketing. One strategy that can help you with that is to keep your brand name consistent across different online platforms. For instance, the logo you use on your Twitter page should be the same logo you use on Facebook and other social media.
Run promotions and customer incentives. You are selling the same thing with that of others in the industry but how you provide customers with added perks will set you apart from the rest. For example, you may run a promotion that includes discounts, offer multiple payment options, loyalty incentives, among others. Please note, your idea might not be that unique, but once it is delivered faithfully, it can give your cannabis business a competitive advantage.