As more and more states have legalized the use of cannabis both for medical and recreational purposes, it is not surprising to learn that there’s a significant increase in number of businesses that are positioning themselves in this industry. In fact, it is estimated that there are at least 20,000 marijuana dispensaries in the US today and that can mean one thing: tough competition.
If you are one of those who have (or planning to) put up your own cannabis business, a well-established marijuana dispensary marketing is necessary. This will help you stand out from the rest.
Leveraging social media. Considered as the new search engines, social media can be a very useful tool not just to reach out to your prospects but for branding purposes as well. Using Facebook, for instance, can benefit your business by harnessing the power of both organic search and sponsored content. Social media are highly scalable; you’ll have full control on which particular geographic area you want your content to appear. You can also set the target audience and their age bracket.
Establish your own website to represent your business. While you can create social media pages where you can funnel prospects and convert into paying customers, having your own website offers the advantage of full control. You can integrate online payment gateway and credit card processing system into your website, which allows you to process online payments.
Solidify your brand awareness campaign. Name recall is so important in a highly competitive market. In order for your business to stand out from the rest, you need to have an effective brand awareness campaign as part of your marijuana dispensary marketing. One strategy that can help you with that is to keep your brand image consistent across different platforms. For instance, the logo you use on your Twitter profile should be the same logo you use on Facebook and other social media.
Run promotions and customer incentives. You are selling the same thing with that of others in the industry, but how you offer customers with incentives will set you apart from the rest. For instance, you may run a promotion which includes discounts, offer multiple payment options, loyalty incentives, among others. Remember, your idea might not be that unique, but once it is delivered faithfully, it can give your cannabis business a significant advantage.