If you have been running a dispensary marketing in El Cajon, CA, for quite some time, chances are that you have reached out to an agency or two in the past to help market your business. While many strategies you might have had in the past worked, the reality is that marketing approaches evolve. And, as a business in a competitive industry, you must learn to adapt to dispensary marketing that outlines strategies that work in 2022.
Website. Website. Website. While it is true that you can reach new prospective customers through third-party platforms such as social media, owning and publishing a website that represents your dispensary business makes a significant improvement. It is the end of the sales funnel – from getting a mere reader to a person that converts into a paying customer. The main reason for this? Full control. For instance, you can integrate an online payment mechanism for easy purchases. You can install analytics to check the data/numbers needed for decision-making.
Customer loyalty/reward programs. You may have not-so-many clients for now, but if you take care of them and they make purchases regularly, then you are on the right track in your dispensary marketing in El Cajon, CA. Giving loyalty cards/rewards that give them discounts as repeat customers can drastically improve your sales.
Affiliate and referral strategies. Word-of-mount was effective marketing – and still is. You may consider incorporating this item into your overall marketing strategy. Referral programs can be in the form of discount points rewards for their next purchase or monetary compensation. You can reach out to companies in the same industry for referrals; offer a fair amount to compensate your affiliates.
Online live events. There are compelling reasons why many companies are doing online meetups. For one, it is an effective way to keep customers posted about what you are selling. For another, it can be an opportunity to discover new strategies that work through the inputs coming from your followers. You can schedule an online event once a week or whenever there are new products you want to introduce.
Online looking for a reputable agency that helps your dispensary marketing in El Cajon, CA? Contact us here at Cannabis420 Digital today.