Cannabis Business Marketing – Some Dos and Don’ts

In the US alone, the cannabis industry is to grow USD 41.5 billion by 2025. That proves that this particular market segment offers a promising future for those who want to venture into the cannabis business. However, explosive growth also means higher competition. Thus, if you are running a cannabis business or are planning to, you need to employ an effective cannabis business marketing strategy. Doing so increases your chances to get ahead and stay ahead of the competition.

As part of your cannabis business marketing, you must know the dos and don’ts when implementing your strategy. Some of these are the following:

The dos

Make a comprehensive assessment of your foundation – you can never have a good start in your marketing campaign unless you have a clear picture of where your cannabis business is in terms of an online presence. A comprehensive assessment will serve as your benchmark from where you should tailor your marketing campaign. Some of the tasks you should tackle include auditing your website, lead generation strategy, prospects list.

Map content to sales stage – the goal of mapping your content to the sales page is to ensure that you lead your prospects to the point of conversion. In other words, you guide your website visitors down to the sales funnel.

Amplify your message – use social media as marketing leverage; create a page, build a community of followers who are interested in cannabis products; collaborate with social media influencers

The don’ts

Do not overlook your branding, public image – though the cannabis industry is one of those that are under heavy regulations by the state and federal laws for the reason that many regard it as a “black market enterprise,” your business should maintain a professional image. Adhere to the professionalism conventions.

Do not neglect the ever-changing regulations – keeping yourself updated with the ever-changing rules and regulations allows you to recalibrate your cannabis business marketing strategy. At the same time, it helps you avoid committing violations that could negatively impact your business in the end.

Do not give false promises – giving false promises is considered a “mortal sin” in cannabis business marketing. While you need to be creative with your strategy, it should be a realistic approach, which means you do your campaign anchored on truth. Deliver as promised.

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