Are you running a cannabis business planning to do a digital marketing campaign to boost revenue? First and foremost, we should understand that cannabis business digital marketing carries a unique and higher level of challenges when compared to conventional businesses. That is because many online marketing platforms impose restrictions on products they deem “not appropriate for general audiences,” which is why your digital marketing team must be well aware of the dos and don’ts of marketing a cannabis business online.
Tip #1: Understand the guidelines and restrictions – whatever marketing tools you use for your digital marketing campaign, you and your team should read and understand guidelines, restrictions. They usually enumerate them in terms and conditions, user agreements, editorial and publication guidelines. It is not wise to begin running hundred-dollars Facebook ads only to receive notifications, informing you the flatform takes them down due to editorial violations. It is a waste of money and time.
Tip #2: Understand where your target audiences hang out – it does not make sense to spend your time and resources on a Facebook campaign if your target audiences are actually on Twitter, right? So, make sure that you know where your target market is. Your cannabis digital marketing team should know analytics data and should be able to translate numbers into meaningful information, which serves as the benchmark for marketing decisions. Understanding demographics is crucial – target age, gender, location, the time they spend online, among other pertinent information.
Tip #3: Keep up to date with the ever-changing regulations – not all states in the US have the same rules when it comes to cannabis use. Some have legalized it for medical and recreational use; some only for medical use. And, as we know it, there are also states where it is still illegal. The federal and state policy on cannabis use is still changing, improving, so always keep an eye on the changes to spot opportunities and re-calibrate your marketing strategy.
Online looking for a reputable company that offers cannabis business digital marketing service? Contact Cannabis420 Digital today at (858) 605-2806.