The rise in the demand for cannabis products validates the need for digital dispensary marketing, Vista, to compete in the market. Using the internet platform is an efficient, scalable, and effective way of reaching prospects that can convert into paying customers. But the question is – are you ready to venture into a new era of dispensary marketing, which is through the internet?
Online advertising regulations
As you begin your digital marketing campaign, your team must acknowledge the fact that some of the biggest advertising platforms, particularly Facebook Ads and Google AdWords, prohibit the advertising of products or services that they deem not suitable for the general audiences. That includes dispensary products. It is a logicVisal thing to do not to waste time on ad platforms that disqualify your campaign in the end. Yes, some can get around their restrictions, but sooner or later their platforms can detect such a campaign and put all the advertising effort to waste. So, focus your energy and resources on dispensary-specific ad agencies instead.
Another crucial consideration when doing dispensary marketing, Vista, is to harness the power of organic marketing. This means leveraging the power of SEO – increasing your business presence on organic search results. Yes, search engines like Google have repeatedly emphasized that they do not favor content that is not for general audiences in their SERPs but, based on our experience in digital marketing, they continue to index content like that of dispensary products. The bottom line is, your team should optimize your website content for search as this will give you the benefit of expanding your market reach.
Keeping professional with your marketing campaign
One of the key factors for successful digital dispensary marketing is to maintain your professional image. In other words, take good care of your reputation as a trusted provider. How do you do it? Deliver your promise. If you offer 50% off on your products, then keep that promise. If someone sends an inquiry and you promise to get back within 24 hours, then do it. If your team can provide a piece of informative, factual information about the dispensary industry, then keep them updated.
Being creative with social media
As mentioned, social media like Facebook prohibit the use of their advertising platforms from products they deem not suitable for general audiences. They even remove marijuana content in the timeline posts. But, this does not mean you cannot use social media for your product at all. All you need to do is to be creative with your approach. Instead of direct selling, offer your audience informative content about your product. Build a closed group that your prospects can follow. Engage with them through private messages.
Do you need help with your dispensary marketing, Vista? Call us today at (858) 605-2806.