For many vendors, 2019 was a great year for the cannabis business for several reasons. For one, more and more got into this industry, statistics had shown. The passage of the 2018 Farm Bill, which legalized hemp and CBD at the federal level, was also considered as a big contributing factor why the consumer demand for CBD had gone through the roof.
This year, the industry expects a sustained growth, which provides promising opportunities for more companies who are into this business. And, as the demand for cannabis products grows, we can expect that the competition becomes even tougher. This requires a more strategic cannabis dispensary marketing, San Diego.
Speaking for strategic marketing, here are the things to watch out for this year. This will provide some insights on how a company can effectively implement their cannabis dispensary marketing, San Diego. Previous strategies might need some modifications amid the competition.
More states to legalize cannabis – Illinois, which is the sixth most populous US state, will follow Michigan to become the 12th state where recreational cannabis can be legally sold. High hopes for New York, New Jersey, and several other states on the east coast. Lawmakers in the region convened to come up with coherent policies on cannabis regulation and related issues.
Great strides in US cannabis policy – At the federal level, SAFE Act and MORE Act are making their way through the House and Senate. The former would allow cannabis companies to access banking and financial services they currently cannot because of federal prohibitions. The latter would decriminalize the plant, and would provide an avenue for people convicted of some cannabis-related crimes “to expunge their records and avoid further penalties.”
Given the progress that the cannabis industry has made (and continue to make) in the legal arena, we can expect more and more businesses will venture into cannabis dispensary marketing online. We are also seeing online advertising platforms such as Google AdWords and Facebook Ads become more considerate with their advertising policies. This can provide a better opportunity for cannabis businesses to reach even more prospects through digital marketing strategies.
Looking for a digital agency that offers cannabis dispensary marketing, San Diego? Contact us today at (858) 605-2806.