Running a cannabis dispensary and wanting to market this business online? Well, I have good news and bad news for you. The bad news is, not all digital marketing platforms allow this type of business to sell this product using their tools. Google and Facebook are a perfect example of those companies that prohibit these items into their advertising platforms. The good news is, there are alternative ways to reach customers online.
The digital agency you hire should be able to explain to you about the alternative ways for your cannabis dispensary marketing, Orange County. But to give you some idea, consider the following:
If you have not built your website yet, then have it done. Your website is the point of conversion. Meaning, it is where the payment processing happens. But you need to optimize it so that it becomes more visible online. Your cannabis product should appear on Google search results when someone searches for it. Yes, you read it right. While Google does not allow marketing of cannabis on AdWords, they allow it on organic results. This is why it is important to optimize your website for search. Again, your digital marketing agency should know how to do it.
The first thing your marketing team needs to do is to build an email list. You can do it by leads acquisition. For instance, you may offer some items through email subscription or sign-up. Once you get the leads, you can send out emails as part of your cannabis dispensary marketing, Orange County. You email them about the products you are offering.
To encourage customers to go to your local store as an alternative for online purchase, you need to optimize your business online on local business listing sites. There are several local business listing sites that you can try like Yelp, YellowPages, and even Google Maps.
To learn more about how you can make the most out of your cannabis dispensary marketing, Orange County, contact us at (858) 605-2806.