Social media has become a more powerful platform for promoting a business. It allows companies to reach more prospects that will convert into paying customers. Facebook, for instance, features an advertising program that is easy-to-use, scalable, and budget friendly. However, promising as they are, the fact remains that not all types of products and services are allowed to use social media advertising platforms; they prohibit businesses that are deemed illegal under the law. That is why social media marketing for marijuana dispensaries can become a lot challenging.
Despite the heavy restrictions imposed by social media for businesses considered as ‘high-risk’, it does not mean that all hope is lost. Indeed, there are other ways to use social media for marketing marijuana dispensaries. One just needs to be creative in their marketing approach. And the digital marketing agency you tap to do it should be able to deliver and realize your business goals.
Reaching potential customers through organic search. This means that you will engage with prospects organically by writing contents that are meant to be shared for organic search. As opposed to sponsored ads, organic content are better performers when it comes to penalty (e.g. removal, suspension). With the help of your digital agency, you can craft a smart content that reaches prospects while avoiding getting penalized.
Reaching prospects by increasing engagement. You establish social media presence by increasing followers that could convert into paying customers. One strategy, as part of your marketing effort, is to engage more with your audience. This could mean responding to their messages as soon as possible, giving them useful resources related to your business, keeping them up-to-date with what’s new in your business. In this way, your presence will be felt more.
By sending leads in a private message. Speaking of private message, this is also a feature of social media that can be used as your channel to get the message across to your prospects without worrying so much of getting penalized. You should take advantage of it as part of your social media marketing for marijuana dispensaries.
If you are looking for a digital marketing agency that offers social media marketing for marijuana dispensaries, contact us today at (858) 605-2806.