We said it before and we say it again: cannabis dispensary marketing can be more challenging than marketing conventional business online. One reason? Not all states in the US have legalized the use of marijuana for both medical and recreational use. But this does not mean that the industry is ‘gloomy’ for those who are into cannabis business. One just needs to be creative with cannabis dispensary marketing online.
As a digital marketing agency that has long years of experience working with clients across different industries, including those who are into cannabis business, we have proven that cannabis dispensary marketing strategy should incorporate a number of (not just one or two) creative approaches . These include the following:
Creative content. Apart from optimizing your cannabis on-page content (you business website content), you can expand your reach by writing content (e.g.text, infographics, videos) for off-pages posting. You can write information on cannabis that are useful to prospective buyers and post them on websites in the same industry. Meaning to say, you build your network or community within the same industry through sharing of useful content (others call it guest posting).
Compile and publish reviews from customers. Reviews are a very important factor for online visibility. It can significantly help get your cannabis business into your prospective buyers’ radar. So, recall your previous customers and make a request for them to write a review about your cannabis business and their personal experience about buying at your store.
Creative social media marketing. Though social media giants prohibit their advertising platforms to be used for cannabis, you can still make use of the power of social media to reach potential buyers. You can check different communities/groups who are into cannabis. You can send a direct message or invite them to join your closed group.
Local directories and citations. Though leading local directories like Google My Business do not allow marijuana from their listing, you can still see cannabis information when you do a local search. Why? Because it has “alternative medicine” category and it helps pull cannabis content to the top whenever somebody search for cannabis key terms. If you are listing on GMB, try to put it under the “alternative medicine” category. It works.
Want some help for your cannabis dispensary marketing online? Contact us today at (858) 605-2806.